There’s a common idea out there that some colors are inherently positive or negative. This guide to color and emotions can help designers create and apply an effective palette. And in a worst case scenario, colors can turn people off even when everything else about a design is optimized. That results in a lot of wasted effort and color palettes that aren’t necessarily influencing a desirable response to a product. Color has the single greatest effect on how people perceive designs, yet too many designers do not spend the necessary time and effort to properly create color palettes for their projects. UX designers can utilize color to great effect in order to influence people’s emotions as well as their actual behavior. (He referenced the color green in relation to jealousy at least three times in his works.) People associate red with anger (or lust), blue with depression, and since at least Shakespeare’s day, green with jealousy. Popular idioms show that people have long associated colors with the emotions they evoke.
Plutchik stated that some emotional experiences are similar to each other and that, when mixed, produce others.Seeing red. Emotions can be intermingled and two or more emotions can even be experienced at the same time, with varying intensity. These are anger, anticipation, joy, trust, fear, surprise, sadness, and disgust. Plutchik claims that there are a total of eight basic emotions. He claims that, just as a whole range of colors is generated from the three primary colors (yellow, red, and blue), something similar happens with emotions.
Plutchik’s emotional wheel classifies the emotions experienced most frequently, separating them by color. However, have you ever stopped to think about what it really means to be okay or not? As a rule, you want to be happy and feel okay. Consequently, your daily routine is increasingly dizzying and you tend to postpone aspects as fundamental as self-care, such as stopping to reflect on how you feel. “We think we are the quintessential rational animal on the planet, but we forget that we are also the most emotional.”
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